Inbound Marketing

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INBOUND MARKETING OR ATTRACTION MARKETING

It is a range of strategies whose the goal is to attract potential customers through content generation.
Everyone consumes some kind of content and if we create an original and exclusive content according to your target audience, you would attract them not only for what you sell but also for what you offer for free.

NURTURING

Firstly we create an audience through different contents that solve some future customers problems. We teach them how to consume your content which generates the first contacts of a relationship.

This strategy can be used to provide free and useful solutions for your target audience.

To find this audience we use different types of contact, based on the pillars in Digital Marketing.

When you deliver original content that really solves your potential customers problem, you show that your brand, product or service contribute to a better working world.

TO DELIVER SOLID RESULTS WE WORK WITH 4 STAGES:

ATTRACTION

Our primary goal is to generate new leads: enhancing your site’s traffic to create a large base of contacts and to build your first audience.

RELATIONSHIP

We nurture the leads generated in the first stage by producing more and more rich content. The goal here is turned you into authority on the subject.

CONVERSION

After nurturing we can identify the qualified leads: it’s time to sell!

ANALYSIS

We observe the path of the interactions with your content so it’s possible to suggest improvements in real time.