For any Digital Marketing action is expected an increase in sales and conversions.
Organic traffic is one of the most important strategies to reach this aim. That means when people search for anything related to your business, they will find you on Google.
With SEO (Search Engine Optimization)
is possible to improve the
organic traffic what
helps to increase
your sales.
We have been successful with SEO.
Our most important case is Oppacart,
a company which produces shopping carts.
It took only 3 months until they rise above
the rest for the search “shopping carts”.
The first thing people do when hear about a brand is to search about it on Google.
More than half of traffic is generated by Google. That’s the reason why we say if you are not on Google you don’t exist.
If you have an e-commerce business, for example, when you invest in Digital Marketing using SEO strategies it’s possible conquer 13,2 times more visitors and 5,7 times more clients.
Source: SEO Trends 2017
Dgrau is the Digital Agency that supports your business through Digital Marketing strategies by using SEO (Search Engine Optimization). One of them is the Content Marketing.
Google is going to rank your site by generating original and relevant content.
This means authority on the internet.
In order to deliver the best results for search, Google validate more than 300 items on your page. This is how the algorithm gets the content of your site as relevant and brings an efficient response to the search which has been done.
The paid advertising does not work this way. They are an auction that consider many variables to present your page or content at the paid advertising area.
In other words, even a paid advertising which is not structured for the Google’s algorithm will have it’s visibility reduced.
There are Google Ads (the old Adwords) and Adwords Express that can put your page in the paid advertising area which appears before the organics results.
If you want to know more about paid advertisings click here.