It is a range of strategies whose the goal is to attract potential customers through content generation.
Everyone consumes some kind of content and if we create an original and exclusive content according to your target audience, you would attract them not only for what you sell but also for what you offer for free.
Firstly we create an audience through different contents that solve some future customers problems.
We teach them how to consume your content which generates the first contacts of a relationship.
This strategy can be used to provide free and useful solutions for your target audience.
To find this audience we use different types of contact, based on the pillars in Digital Marketing. Check it out here.
When you deliver original content that really solves your potential customers problem, you show that your brand, product or service contribute to a better working world.
Our primary goal is to generate new leads: enhancing your site’s traffic to create a large base of contacts and to build your first audience.
We nurture the leads generated in the first stage by producing more and more rich content. The goal here is turned you into authority on the subject.
After nurturing we can identify the qualified leads: it’s time to sell!
We observe the path of the interactions with your content so it’s possible to suggest improvements in real time.