The most important thing about E-commerce:
Don’t fall into a trap!
An E-commerce takes a lot of work, organization and compromise.
Allow us to explain:
Having an E-commerce is a way to diversify the profitability, increase average ticket and profits, thanks to lower costs in comparison with physical stores.
If you intend to reduce the stocks of your physical stores and not to build a digital brand, a marketplace is the best option for you.
A successful e-commerce requires structure and strategy aligned with internet environment.
Think about the big players: Amazon, Ebay, Mercado Livre… they always try to deliver good sales experience as a way to compensate for the lack of
physical contact with the product.