Maybe you still have doubts about the E-mail Marketing effectiveness. That happens because it is still confused with the old and non-profit Spam E-mails.
In the past companies tried to enhance their sales by sending emails without any specified targeting selections.
The difference between an e-mail marketing and a spam e-mail is the approach strategy.
The e-mail marketing results from market intelligence linked to means of communication.
It’s possible to adjust your speech to be closer to your target: use instructives texts for better convertion.
If you want to increase the engagement and create a dynamic experience with your brand, maybe an e-mail well illustrated be a better option.